Independent School Growth Strategy, Outreach & Admissions

, , ,

Suzanne“Sharon was a breath of fresh air to our outreach and marketing efforts this past year. She had always been a thoughtful, active parent at the school, so when the need for more specialized marketing and research arose she was a natural choice. Sharon is a perceptive listener, a strategic thinker, an effective communicator, and highly organized, all of which have been a real boon to our efforts to better understand the school’s market. Her survey research and analysis gave us new and actionable insight with a clear direction of where to spend our marketing dollars and time. She has catalyzed our word-of-mouth outreach and made many positive contributions to our administration team. I highly recommend Sharon for her market research expertise and for being a pleasure to work with. “ – Independent School, Communications Officer

I was a senior consultant to a unique preschool and primary school that has been a hidden gem in Greater Austin since 2001. Working with the Head of School, I developed a segmentation strategy based on research followed by messaging for their segments. I was on the team responsible for boosting enrollment to its highest level to date, and engaging with key stakeholders for the school, leading Outreach. I wrote about the unique features of the school and served as an admissions representative, the first face to prospective local

Austin International School library

Skills

, , ,

Posted on

March 24, 2017